Sunday, October 9, 2016

Open letter to Amazon, Flipkart, Snapdeal and other e-commerce platforms!

Dear Jeff, Binny Bansal and Kunal Bahl : Congratulations on boosting consumerism this festival season in India. Congratulations for managing logistics of galactic scales and for spreading joy, promoting happiness and creating jobs.

I must admit that you have changed our world. Over a decade ago it was almost aspirational for a resident of a tier II or III city in India to get the latest laptop/mobile/camera locally. One had to wait for availability in the local shops or worse still had to wait for someone to go to Delhi, Bombay or Bangalore.

But, this festive season, I wanted to give Chinese goods a miss!
How can I send a part of my hard earned money to a country that blatantly supports terrorists and Pakistan's attempts to wipe off the planet's oldest civilisation.

Being an online marketplace that has the ability to help buyers make choices - it would be nice if you gave us a choice to know. To know where a product listed on your platform was made.

I request all of you to implement a simple identifier on your platform that helps us (the ordinary buyers) quickly identify the country of origin for a product. I think that is anyway a right for the customer.

I hope you will implement it soon - if not for patriotism but for at least the consumer rights !